Bespoke typography • Design • Illustration
Typographic, Illustration and photographic exploration while developing a pitch for NBC Universal's G4 network. The brief was to transform their failing network originally created for gamers and geeks into a channel for “The Modern Man.”
See OMFGCO'S case study here.
Identity design • Campaign design
Portland Meadows race track has been a staple in Portland since 1946, but almost no one really knew about it. If they did, they thought it was a dog track, or that it had closed. When they came to the OFFICIAL MFG. CO. for help it was a last ditch effort to spark interest in not only the track, but into horse racing in general.
Aside from being involved in the initial concepting and branding of the new Portland Meadows, I had a hand in 99% of the print collateral you see here.
As the Portland Meadows rebrand advanced I had the opportunity to dive into refreshing some old graphics that existed in past race day programs. Although the information remains dense I wrangled it into a cleaner, more intelligible and intuitive format. In doing so I also learned a few things about placing bets at the track.
Lettering • Design
The unintentional—unofficial motto of the OFFICIAL MFG. CO. I designed this graphic and accompanying collateral for a lecture Fritz Mesenbrink & Jeremy Pelley gave to the Louisville Graphic Design Association (pronounced Luavul).
Design • Illustration • Typography
Album design & Illustration for Portland five—piece bluegrass—influenced band Black Prairie. I was excited to collaborate with Black Prairie, an incredible side project from the members of the band the Decemberists. I created a unique font for all the titles, which I have dubbed Prairie Round.
A series of postcards I designed for Woodblock Chocolate. The exquisite roses were collaged from the works of master Belgian painter & botanist Pierre—Joseph Redoute.
A Mural I pitched for the Hamilton building in downtown Portland while interning for the OFFICIAL MFG. CO. Alas, it wasn't meant to be.
Packaging design for Holidays Rules. A collection of holiday music featuring various artists that range from indie rock to jazz and pop, including Paul McCartney, Rufus Wainwright, The Shins.